Brand Biden Vs. Brand Trump

The power of empathy in a story of brand decline.

Leveraging Ipsos’ proven Brand Success factors – Expectations, Context, and Empathy – we’ve analyzed how Brand Biden and Brand Trump are perceived as political brands, how well Brand Biden and Brand Trump understand the context of the election, and how successfully each candidate’s brand empathizes with the current plight of American citizens.

Based on survey research, our POV reveals:

  • How Brand Biden and Brand Trump shape voter expectations. 
  • How well Brand Biden and Trump position themselves in the context of people’s lives – and how hopeful Americans are about their future under each candidate’s brand.
  • How well each candidate’s brand masters the art of empathizing with the issues most important to American citizens.

For more information about Ipsos’ framework for building successful brands, please visit our Brand Success microsite.

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The author(s)

  • Steven Naert
    Global Solution Leader, Brand Strategy, Market Strategy and Understanding, Belgium
  • Gosia Burakowska
    Market Strategy & Understanding, Belgium

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