Trust

New Ipsos research reveals why customer trust and emotional connection are critical to successful AI adoption in customer experience.

Trends, Assets, Sustainability … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

In the seventh edition of the Ipsos Global Trustworthiness Index, AI chatbots, tech entrepreneurs and personal trainers are added to the Index.

New Ipsos report unveils clinicians’ and patients’ feelings about AI-powered diagnostics.

Join us for the next Ipsos KEYS webinar as we explore the frontiers of brand trust.

How the collision between past and present is shaping the fragmented future of Brazil

How trustworthy is your profession? Generally, front-line public service workers (including members of the armed forces, health professionals and the police) tend to be more trusted than not.

In the 2024 edition of the Ipsos Global Trustworthiness Index we find doctors and scientists are the more trusted professions.

The gap between reality and perception is often massive. This is illustrated by a new survey carried out for the Royaumont Talks, whose theme this year was "Believing". The results were presented on 1 December at Royaumont Abbey by Didier Truchot, founder and chairman of Ipsos. In this survey, Ipsos tested the beliefs of the population in ten major countries on a range of social, political, economic and current affairs issues – and compared them with actual data.