China Pulse - June 2015

Macro Economy Data of First Half 2015 China

China’s Economy Showed Steady Growth In the First Quarter of 2015 with 7% YOY Growth; Total RSCG went up by 10.0% in April.

Start Exploring Grow Up with Kids

A Huge Potential in China Children’s Market, but how many of you do really know about kids? Ipsos Kids& Family released latest data about China kids market research.

2014 China Auto Market Brand Research Report

In 2014, growth in sales of passenger cars in China fell to single-digit levels. First-time car buyers still account for the vast majority, but the proportion of replacement and expansion purchases is continuously rising with the growth in total sales volume. The consumption perceptions of returning consumers, whose needs are changing from simple transportation to diversification and individualization is more mature than that of the first-time buyers. During this process, brand can create culture around a product and make the products more useful in the pursuit of personalization.

Ipsos Auto, China’s biggest market research company for the automotive market, and Autohome (research center), China’s biggest vertical auto platform, have joined hands to gain real industry data through online research and provide the most authoritative figures and in-depth market insight.

2015 Executives Career Choosing Trends Survey

How do Chinese business executives evaluate their own professional status? How many people are considering a career change in 2015? What do they expect in choosing a career? 

Recently, Ipsos China published the Executives Career Choosing Trends Survey 2015 in association with CEIBS Business Review, which analyzes the professional status and trends in career choice of Chinese business executives.