CULTURE LUXE 2018
A socio-cultural study exploring consumers’ relationship towards luxury
- Field in May, results in September
- « Big East » perspective with 5 key countries: China, Hong Kong, Japan, Russia, South Korea
Pre-order now and add your ad-hoc question:
Every year, our study allows brands to better understand their consumers
An hybrid methodology to better assimilate profound on-going dynamics of the luxury market, integrating:
Quantitative Survey / Data Science / Strategic Planning
For US Affluents, Luxury Has to Be Experiential, Not Just Expensive
In this interview with Ipsos’ Steve Kraus, eMarketer examines modern-day Affluents and what makes them tick. With 90% of today’s Affluent having created their own wealth in their own lifetime, value systems have changed for this consumer segment.
[WEBINAR] Banking on Success? Target America’s Affluencers
On March 14, join Ipsos’ Affluent Intelligence team for a complimentary webinar featuring insights uncovered by our Q1 2018 study of the Financial Services category, with implications for the future and opportunities for media and messaging.