CULTURE LUXE 2018
A socio-cultural study exploring consumers’ relationship towards luxury
- Field in May, results in September
- « Big East » perspective with 5 key countries: China, Hong Kong, Japan, Russia, South Korea
Pre-order now and add your ad-hoc question:
Every year, our study allows brands to better understand their consumers
An hybrid methodology to better assimilate profound on-going dynamics of the luxury market, integrating:
Quantitative Survey / Data Science / Strategic Planning
For US Affluents, Luxury Has to Be Experiential, Not Just Expensive
In this interview with Ipsos’ Steve Kraus, eMarketer examines modern-day Affluents and what makes them tick. With 90% of today’s Affluent having created their own wealth in their own lifetime, value systems have changed for this consumer segment.
[EVENT] ANA Digital & Social Media Conference
On July 27, join Ipsos’ Dave Smith at the ANA Digital & Social Media Conference. His topic, How to Leverage Branded Content to Drive Brand KPI’s, will highlight the role time in view impacts Brand KPI’s. Along with a set of best practices around brand integration, device & format differences to develop stronger campaigns. As brands invest more in branded content programs to reach & impact their audiences they are placing more attention on its effectiveness. If you cannot attend this session, contact us to schedule a private presentation.