Curate Or Be Curated - Insights In An Uber World

The world has changed. The world’s largest taxi company owns NO vehicles. The world’s most popular media owner, creates NO content. The world’s most valuable retailer, has NO inventory. The world’s largest accommodation provider, owns NO real estate.

What if the world’s largest market research firms collect no data?

Our industry needs to be the source of inspiration and new ideas.

 

Inspiration: going beyond the project.

The ability to understand, analyze and use various types of data stands out as the most necessary skill of the future.

You need to create an ecosystem out of the projects you do for us rather than treat each one as a separate piece of work.

 

Curation will be a big part of our future

  • Curation is the uncovering, interpreting, contextualizing & activating intelligence.
  • For curation, we need people.
  • Curated insights for inspiration
  • Bringing insights to life
    • House insights in one place
    • Visualise & nurture insights
    • Connect & contextualise
    • Curate
    • Crowdsource & activate

 

The platform: Ipsos Insight Cloud

In the age of inspiration, we will curate from any source any supplier, any method, any place, any time.

 

What do our clients think?

Don’t wait for the Uber future, when the world’s largest research agencies collect no data…curate the inspiration age.

The author(s)

  • Rollo McIntyre
    Global Service Leader, Innovation, Ipsos UU, UK
  • Chris Sinclair
    Ipsos Marketing, EMEA
  • Radhecka Roy
    Global Service Leader, Strategic Curation, Ipsos UU, Singapore

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