Running since 2015, Ipsos’ Digital Doctor study is one of the largest of its kind, uncovering doctors’ perspectives on all facets of digital and connected health.
Our 2021 study reveals the views, behaviours and attitudes of nearly 1,500 primary care physicians in 14 countries, offering:
- A comprehensive overview of digital behaviour and future trends among primary care practitioners, with a pre/during COVID-19 lens
- Key insights into what doctors really think about digital channels and activities, as well as their awareness and usage; has this changed since COVID-19?
- A thorough understanding of the latest developments in digital and connected health, including patient-generated health data, telehealth medicine and digital therapeutics.
Register here for our launch webinar on 30th March to hear some of the preliminary insights from the 2021 study.
Digital Doctor 2021 global and local country reports will be available to purchase immediately after the launch webinar. We also offer a workshop package that can be tailored to your specific needs. For more information, please get in touch.
Reena Sangar, Global Head of Connected Health, Ipsos
Matilda Pateraki, Research Manager, Healthcare
Fran Burton, Client Director, Healthcare
Richard Tolley, Head of Market Access CoE
Julia Henkels, Director, Healthcare