Europe Affluents Currently Own Over €20k Worth of Investments

Eight out of ten European Affluents keep personal investments*. Western Europeans are the region’s biggest investors (78%), although Eastern Europeans** are not far behind (74%). Austria has the highest proportion of investors (89%), with the lowest in Hungary (68%). 

While the average affluent investments are worth €22,192, over 13.1 million Affluent invest €95k or more and a staggering 2.4 million invest €550k or more. It will be of no surprise that a disproportionate number of these are based in Switzerland (12%).

The Top 3 owned investments amongst European Affluent are bank savings accounts, insurance pensions and real estate as investments. ING is by far the most personally used banking and investments company amongst Affluents, followed by Banco Santander and Barclays.***

Affluent Investors are more self-determined on financial matters

Affluent Investors feel more confident about their future standard of living and more financially secure than non-investors. 51% of Affluent Investors feel financially secure. Affluents Investors also feel more confident about maintaining their standard of living, over half (54%) of Affluent Investors say ‘they are confident about the future of their standard of living’, while amongst non-investors this is 33%. 3 out of 10 Affluent Investors consider themselves an authority on financial subjects.

*All personal investments measured on the Ipsos Affluent Survey Europe: Bank/building society savings account, Property/real estate as investments, Insurance & pension/ SIPP-related investments, Equity options/ index options, Exchange Traded Funds (ETF), Covered Warrants (CW) or Contracts For Difference (CFDs), Offshore investments, Shares or options in the company for which you work, Stocks and shares in unquoted companies, Government Securities, Foreign currencies as an investment, Unit trusts/ OEICs / Investment Trusts/ Mutual funds, Commodity futures/options, Eurobonds/ Other Corporate Bonds, Other collectibles as an investment (such as art, antiques, gems etc.), Other stocks or shares quoted on your national exchange, Other stocks or shares quoted only on exchanges abroad, Other investment types.

**Countries included for Eastern Europe: Hungary, Czech Republic, Poland, Russia
Countries included for Western Europe: Austria, Belgium & Luxembourg, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Turkey, UK. For country based results: Belgium and Luxembourg have been analyzed together

*** All personal investments measured on the Ipsos Affluent Survey Europe: ABN AMRO, Banco Santander, Barclays, BBVA, BNP Paribas, BNY, Citibank, Commerzbank, Cortal Consors, Crédit Suisse, Delta Lloyd Bank, Deutsche Bank, Dexia, DWS Investments, HSBC, HypoVereinsbank, ING, JP Morgan Chase, Lloyds Banking Group (incl HBOS), MeesPierson, Merrill Lynch, Morgan Stanley, Natixis, Rabobank, Royal Bank of Scotland (RBS), Société Générale, UniCredit, Zurich Insurance Group