Communities

Our video series explores how hybrid communities enable a more holistic understanding of the human experiences.

Enabling qualitative insights at scale

People do not separate their online and offline experiences into separate boxes; they feel equally real to us, existing on the same continuum. Communities should not be an exception.

Communities allow a better understanding of the implications of inflation for brands and sectors.

Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the demographics and psychographics of Pakistan, and the changing global attitudes towards refugees. We also take a look at the latest Ipsos Views papers on the growth of commerce ecosystems, achieving intimate consumer connections in large communities, and the use of AI to predict future innovation success.

Join Ipsos’ Christie Moorman, Jennifer Torgersen, and Sarah Dewald for an enlightening discussion about how to leverage online communities as a powerful tool for meaningful interaction and collaboration with your Gen Z consumers.

In this complimentary webinar, we will share recent insights from Ipsos online communities and social intelligence addressing the relationship between personal values and brand perception.

Online shopping insights from Synthesio social data & Ipsos online communities.

The Ipsos UU team in Malaysia hosted a client webinar titled - "In Covid-19 times - New Codes of Socialising, Festivities & Celebrations" to around 40 clients on July 2nd.