Brand Equity

Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.

Ipsos unveils myBVC AI, a generative AI assistant that promises to redefine real-time brand equity access.

How Contextual Brand Equity reveals hidden growth opportunities

Watch our on-demand webinar to explore the biggest future Payer challenges and look at how traditional ATUs can be complemented by a more dynamic approach to tracking, one which encompasses Payers in addition to HCPs and therapy monitoring.

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.

October 3 - This event will examine the dramatic impact of new technology and thinking on how consumers and financial brands interact. We will explore how providers, both emerging and traditional, can build ‘emotional’ engagement with their customers in an environment increasingly dominated by digital interactions.

Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.

The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that brands seek to connect with people.

“Programmatic” media buying can be defined as the use of software programmes to buy advertising space. The software replicates and automates what, in some media, can be a lengthy manual process. Programmatic buying began in response to an almost infinite supply of digital inventory, the impossibility of a human being sifting through every possible permutation to create an optimum campaign and a massive advance in technology.