[EVENT] The Ad Guide – Financial Services

You are cordially invited to the event- “The Ad Guide – Financial Services”

Its mature, wealthy and demanding audience has a multitude of choices between most global brands – and local ones – for their investment  and insurance needs. In an already saturated and volatile market, it becomes harder for financial services brands to cut through the clutter to reach – and convince – their target audiences. Based on an analysis of advertising tests conducted in Hong Kong since 2006 and drawing on data from Affluent Asia – APAC’s leading affluent media survey, our media and brand expression specialists at Ipsos have compiled the ultimate ‘Ad Guide’:

• How to reach Hong Kong’s mass affluent users of financial products and services
• The elements of ads that make them memorable and impactful on HK audiences
• Real life examples & case studies of recently tested HK Financial Services ads

Date: 26th May 2016 (Thursday)

Registration Time: 8:30 – 9:00 am

Breakfast & Presentation Time: 9:00 – 10:00 am

Roundtable Discussion : 10:00 am

Venue: Ipsos office in Hong Kong, 22/F Leighton Centre, 77 Leighton Road, Causeway Bay, Hong Kong