[EVENT] Future-Proofing and Foresight - ESOMAR

With consumer behaviour changing rapidly - and, often, in unexpected ways - companies have to better anticipate and respond to new consumer needs and preferences.

The need to find an adapted measuring tool and overcome the limitations of existing ones had become a priority for Pernod Ricard.

During the 4th edition of ESOMAR Flagship series “Future-Proofing and Foresight”, leaders from Pernod Ricard and Ipsos presented a new holistic brand understanding ecosystem called PRIME.

Watch the recording of the presentation to learn how Decision Intelligence enabled Pernod Ricard to measure and optimise the performance of its brands and their key activations.

During the session called Reinventing Brand Tracking, Ipsos teams presented the new Methodological Innovation for measuring and optimising brand performance and have the opportunity to ask questions to the presenters.

Ben Page, Global Chief Executive of Ipsos presented on the Perils of Prediction. Ben discussed the short-term, medium-term, and long-term forecasts, why they are so often wrong, and sharing what we might be able to do about it.