Ipsos and HEINEKEN will share their experience in creating a cloud-based platform to socialize insights and drive marketing collaboration - and demonstrate how this tool enabled HEINEKEN to address human motivations and stay true to their positioning.
- September 25
- From 9.05 to 9.25
Jacobine Lotgering, The HEINEKEN Company, The Netherlands
Cristina Craciun, Ipsos, Belgium
Cristina Craciun, Ipsos UU, Belgium