[EVENT] IIeX 2018 Europe: Impressions of an Optimist

IIeX was designed to do three things: introduce you to the new ideas changing the world of insights, provide practical trainings and learning sessions to help you develop new skills, and connect you with other innovative MR pros from some of the most effective brands and agencies in the world.

Come join us in Amsterdam this February to be a part of the future of insights.

For many years, the market research industry was based on sampling. This led to the production of information which was (reasonably) accurate and (relatively) inexpensive.

Impressions of an Optimist

For many years, the market research industry was based on sampling. This led to the production of information which was (reasonably) accurate and (relatively) inexpensive.

Three recent changes have disturbed the industry: other information - often quite detailed - is now readily available, sometimes for free or very cheaply; second, there is a far stronger demand for speed; and third, the usage of research data within client companies has changed. At the same time, there are new worries about accuracy, prompted largely by the difficulties of opinion pollsters in some recent elections. Against this background, technology brings huge and exciting opportunities for our industry; there remains the bedrock of skilled experts, with a wide range of the skills required, and the scientific knowledge and research expertise to help clients be more successful. The need for innovation and objective, reliable data for use by decisions-makers has never been greater - hence the title of my talk.

Register here.