Meet Ipsos at the 2025 MRS annual conference

Programme:

12:15pm. Empathy in Algorithms: How are AI-generated twins different to human respondents?

Speakers:
Beccy Stamp, Ipsos
Maya Ilic, Ipsos

12:15pm. Navigating brand purpose

Chair: 
Colin Strong, Ipsos

Speakers:
Sharmila Subramanian, PA Consulting
Stephen Woodford, Advertising Association
Sarah De Caux, Co-op

2:55pm. Re-imagining masculinity: An ethnographic exploration of masculinity, vulnerability and the Gen Z divide

Speakers:
Lucy Neiland, Ipsos
Alyson McCormack, Nationwide

• Find out more on the 2025 MRS Conference website.