Meet Ipsos at the 2025 MRS annual conference

Programme:


12:15pm. Empathy in Algorithms: How are AI-generated twins different to human respondents?

Speakers:
Beccy Stamp, Ipsos
Maya Ilic, Ipsos


12:15pm. Navigating brand purpose

Chair: 
Colin Strong, Ipsos

Speakers:
Sharmila Subramanian, PA Consulting
Stephen Woodford, Advertising Association
Sarah De Caux, Co-op


2:55pm. Re-imagining masculinity: An ethnographic exploration of masculinity, vulnerability and the Gen Z divide

Speakers:
Lucy Neiland, Ipsos
Alyson McCormack, Nationwide


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