On March 22nd (in Room 2), join Ipsos’ Namika Sagara and Gen Re’s VP of Market Research, Marcy Updike, for an inspirational case study illustrating "How One Company Put Behavioural Economics To Work".
It seems like you can’t pick up an article these days without there being some mention of behavioural economics and how irrational we all are at making decisions. While this belief is made clear in experiment after experiment, the next question is what do we do with this knowledge?
Let us tell you! Gen Re asked that same question and decided to better understand how they can use behavioural economics to nudge consumers. Namika and Marcy will share each step, from gaining buy-in from senior management, designing the survey experiments, to communicating the results, and highlighting what changes they would make next time.
- The process of designing behavioral economics experiments.
- What worked well and what didn’t work so well.
- How to gain support with senior management for this type of research.
For more event details, please visit the Quirk’s website.
Namika Sagara, Behavioral Science Center, Ipsos in the US
[EVENT] The Future of Research - Singapore
Today, every new breakthrough in technology quickly becomes mainstream. In a landscape where start-ups often leap frog over legacy brands and audiences become accustomed to seeing a new innovation rapidly adopted and applied across platforms, the ways brands engage is in constant flux. This holds true for Market Research as well.