On March 22nd (in Room 2), join Ipsos’ Namika Sagara and Gen Re’s VP of Market Research, Marcy Updike, for an inspirational case study illustrating "How One Company Put Behavioural Economics To Work".
It seems like you can’t pick up an article these days without there being some mention of behavioural economics and how irrational we all are at making decisions. While this belief is made clear in experiment after experiment, the next question is what do we do with this knowledge?
Let us tell you! Gen Re asked that same question and decided to better understand how they can use behavioural economics to nudge consumers. Namika and Marcy will share each step, from gaining buy-in from senior management, designing the survey experiments, to communicating the results, and highlighting what changes they would make next time.
- The process of designing behavioral economics experiments.
- What worked well and what didn’t work so well.
- How to gain support with senior management for this type of research.
For more event details, please visit the Quirk’s website.
Namika Sagara, Behavioral Science Center, Ipsos in the US
[EVENT] Commercial Drones - Opportunities and Challenges in Asia
On March 23, Ipsos Business Consulting is honored to be invited to speak in the coming European Chamber event. In the event we will share with manufacturing industry leaders about the key trends for drones(UAV) as well as major drivers affecting potential adoption and growth for drones.