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Audience Measurement Publication

The Future of TV

A master of reinvention, TV has consistently changed over time to embrace new technology and meet the evolving needs of audiences and consumers.

01.04.16

Social Media Publication

Decoding Misinformation: Why we fall for fake news

Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.

10.04.25

Ipsos | Television | Media | Trust | Fake news | European Union

European Union Survey

Television is the primary news source for 75% of EU citizens

A dedicated Eurobarometer survey conducted by Ipsos for the European Parliament takes an in-depth look at media habits, trust in different media sources as well as attitudes towards the threat of disinformation.

13.07.22

Eurovision Song Contest | 65 years | Global Advisor | Ipsos

Television Survey

Eurovision Song Contest: 65 years on, poll shows high awareness and viewership within and far beyond Europe

ABBA’s Waterloo is the most popular song in the history of the contest.

12.05.20

family in front of TV during lockdown | Ipsos

Television Publication

The evolved role of TV in the "Lockdown Family Household", and implications for media brands in the US

Yes, viewership is growing and evolving – but so is the role TV is playing and the needs it fulfills.

13.04.20

Media Survey

Consumers report trusting media less, personal relationships more

New global study shows trust in traditional media is perceived to have declined over the past five years, due to the prevalence of fake news and doubts about media outlets‘ intentions.

24.06.19

OTT Affluents: the new golden age of video & content | Ipsos

Affluent Event

[WEBINAR] OTT Affluents: the new golden age of video & content

July 9 - The world of television is experiencing unprecedented disruption, change and growth with new platforms, channels and providers of video and content being introduced almost daily.

09.06.19

The Future of Persuasion: L&G Media Case Studies | Ipsos

Gaming Event

[WEBINAR] The Future of Persuasion: L&G Media Case Studies

June 26 - Our second in a series of Lottery & Gaming webinars focuses on best practices for persuasive media including TV, digital, Outdoor and radio.

26.05.19