Please join Ipsos’ Steve Reeves to hear more about Eating for Health: Mapping Trends Through a Consumer-Driven Lens.
The consumer practice of eating for overall health is on the rise, and the focus for many has moved from more broadly-based concerns to amplification of specific benefits within particular health spheres. Online conversations and activity have in turn provided the potential for richer, more nuanced insights around the health considerations commanding consumer attention. In this presentation, we will share a case study demonstrating how we leveraged social and search data to map existing health concerns and desired solutions from a consumer-centric perspective, unveiling key innovation and marketing opportunities for our client.
By attending this session, you’ll discover:
- How the search and social ecosystem can be utilized to identify, map, explore, and validate consumer-driven health trends
- How correspondence mapping and the integration of disparate data sources can shed light on previously unseen relationships and linkages
- How rich, contextual insights built into social conversations can be leveraged to add depth of understanding and help answer the ‘why’ behind the data
For more event details or to register for this virtual event, please click here.
Steve Reeves, Vice President, Social Intelligence Analytics, US
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