Flair Collection

Flair Brazil 2023 - Identities & Individuals

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An introduction to Flair Brazil 2023: What Brazilians think

In 2023, after almost a decade, Brazil is once again looking to its future.

Inflation

What will be in our pockets in 2023 and how can brands respond?

Afro-Brazilian culture

From cancelled to rescue, to appropriation

Parallel conversations

Encounters around indentity and choice

Brands without identity

Should we be who they want us to be or should we be who we want to be?

The diversity of beauty in Brazil

The word “beauty” has been redefined frequently over the years. Society has always held an ideal of beauty that, in the West, is based on a Eurocentric image, synonymous with status, power and perfection.

Is 60 the new 40?

Our paper Two years on: Lessons from Covid times, looks at what we learned during the pandemic, including increasing in inequality, rising concern of mental health, and a further decline in the birth rate.

Conclusion

Brazil must embrace its diversity as it heads into the future.