Flair Brazil 2023 - Identities & Individuals

What will be in our pockets in 2023 and how can brands respond?

From cancelled to rescue, to appropriation

Encounters around indentity and choice

Should we be who they want us to be or should we be who we want to be?

The word “beauty” has been redefined frequently over the years. Society has always held an ideal of beauty that, in the West, is based on a Eurocentric image, synonymous with status, power and perfection.

Our paper Two years on: Lessons from Covid times, looks at what we learned during the pandemic, including increasing in inequality, rising concern of mental health, and a further decline in the birth rate.

Brazil must embrace its diversity as it heads into the future.