Flair Collection

Flair Brazil 2020 - Watercolour or Mosaic

Flair goes to Brazil for the fifth time and finds a country grappling with a series of crises and changing consumer behaviour.

The future of automobiles in Brazil

Changing consumer habits and new forms of mobility are radically changing the car industry in Brazil, this paper offers a viewpoint on where the market is headed.

The blind spot of marketing: Generation X in Brazil

Generation X have become the middle sibling of the generations, but they are opportunities for brands in this forgotten group.

Flair Brazil 2018 - The Mask Slipped! Time for Truth

For many Brazilians, it’s the “Time for Truth”. Years of political scandals, government corruption and the omnipresent “false news” have become too numerous - people now trust only themselves to discover reality. Brands, advertising, companies are not spared by this new age of suspicion.

Flair Brazil 2017 - Debris or Seeds?

Currently, Brazil’s situation is hectic. And, this is not the first time that the country faces a difficult situation like this. Some could say this country is definitely condemned to live like in a rollercoaster. But, this time, it may be different. And it is our bet: the current political,…

Flair Brazil 2016 - Disenchantment, Pragmatism & Hope

The economic and political situation caused Brazil to face difficulties.

Flair Brazil 2015 - Criticism and Progress

Many marketing executives, advertisers and name brand and publicity managers have difficulty understanding the reality of Asia and Latin America. Either they have geographic and economic knowledge, or they have inherited a deformed image, as mirrored in literature and the cinema.