Four Ways Agile Research Will Evolve to Drive Innovation

In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?

Four Ways Agile Research Will Evolve to Drive Innovation

The author(s)

  • Virginia Weil Ipsos Marketing, US
  • Allyson Leavy Ipsos Marketing, US
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An Ipsos global survey found that only 24% of consumers felt that brands deliver regular innovations and products. On top of that, 94% of global executives are dissatisfied with their organisation’s innovation performance. This report seeks to chart the rise of agile research and the seismic change it will bring to innovation.

It argues that agile research will evolve in four ways:

  1. Research quality will be delivered along with speed
  2. Social intelligence will be leveraged in product development
  3. Artificial intelligence will help facilitate iteration
  4. Modular innovation approaches will become more prevalent

The author(s)

  • Virginia Weil Ipsos Marketing, US
  • Allyson Leavy Ipsos Marketing, US

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