An Ipsos global survey found that only 24% of consumers felt that brands deliver regular innovations and products. On top of that, 94% of global executives are dissatisfied with their organisation’s innovation performance. This report seeks to chart the rise of agile research and the seismic change it will bring to innovation.
It argues that agile research will evolve in four ways:
- Research quality will be delivered along with speed
- Social intelligence will be leveraged in product development
- Artificial intelligence will help facilitate iteration
- Modular innovation approaches will become more prevalent
[EVENT] SampleCon 2019
On February 11, join Ipsos at this year’s marquee Survey Sampling industry conference. Ipsos is pleased to be on the Board of Directors of SampleCon, North America’s industry association focused on shaping a thriving sample industry and helping to drive the sample/sampling agenda for the industry. Since its inception in 2013, SampleCon has grown rapidly, with both clients and suppliers now attending the annual conference.