Global consumer confidence remains stable despite the emergence of the omicron variant

No significant shift in sentiment seen in most countries surveyed.

The author(s)

  • Nicolas Boyon Public Affairs, US
  • Neil Lloyd Senior Research Analyst, Public Affairs
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Unchanged from last month, Ipsos’s Global Consumer Confidence Index continues to read at 48.5 this December. Consumer sentiment remains stable in aggregate at the global level and in most countries surveyed. Consumer confidence is less volatile at the local level than it was last month, with just six of the 24 countries showing significant month-over-month change in their National Index score (at least +/- 1.5 points), compared to almost half of the countries that showed significant change last month.

The Global Consumer Confidence Index is the average of 24 countries’ National Indices. It is based on a monthly survey of more than 17,500 adults under the age of 75 conducted on Ipsos’ Global Advisor online platform. This survey was fielded between November 19 and December 3, 2021.

At the global level, the Jobs, Investment, and Expectations sub-indices all remain stable this month. Only Israel shows meaningful gains across all three sub-indices, while Poland, for the second month in a row, posts significant losses across all of them.  

National Index Trends

The Global Consumer Confidence Index has seen little movement since July (48.3), holding steady at around 48.5 for the past five months. While the global average score has not changed from last month, three countries see significant gains in their National Index score (Israel +3.5, India +1.9, and Australia +1.7), and three countries experience significant drops (Poland -2.5, China -2.2, and Turkey -1.6).

  • This month, nine countries have a National Index above 50: China (70.5), Saudi Arabia (64.7), Sweden (60.9), India (60.5), Australia (57.6), the U.S. (55.8), Germany (54.3), Canada (53.3), and Great Britain (51.3).
  • Turkey (28.7) remains the only country with a National Index below 35.
  • Consumer confidence in most countries continues to hold steady since July, similar to the global average score. However, three countries have experienced considerable gains in their National Index since then: India, now in its fifth consecutive month of growth, by a total of 9.6 points, Japan by 6.1 points, and South Africa by 5.5 points. Two countries have seen sentiment slide markedly during the same period: The United States by 6.1 points and Great Britain by 4.8 points.
  • Compared with January 2020, when Covid-19 was just beginning to spread globally, sentiment is now significantly higher in seven countries (Australia, Italy, Sweden, Japan, France, Spain, and South Korea) while it remains lower in eight countries (Brazil, Poland, the U.S., Hungary, Turkey, Argentina, Israel, and Mexico).

Jobs, Expectations, and Investment Index Trends

On a global level, all three sub-indices have hardly changed from last month (Jobs +0.3, Expectations -0.3, Investment 0.0). Only Israel shows significant gains (at least + 1.5 points) from last month across all three sub-indices, and Australia sees meaningful gains across two sub-indices. In contrast, Poland experiences a significant drop across all sub-indices for the second month in a row, and Turkey sees considerable drops across two sub-indices.

  • The global Jobs Index, currently sitting at 56.4, shows little change from November (56.1) and is sitting even with its January 2020 reading. Israel, Mexico, Australia, and Argentina display the largest month-over-month gains, while Germany and Poland. show a significant decline in the measure. Though Mexico posts significant growth this month, its Jobs Index score remains 4.2 points below where it stood in January 2020.
  • The global Investment Index experiences no change from November and holds steady this month at 41.9. Israel, India, Australia, Japan, and Brazil each see significant month-on-month gains while China, Poland, and Turkey all see a significant drop. Turkey’s reading this month is its lowest ever since Ipsos began measuring consumer sentiment globally in March 2010.
  • The global Expectations Index, which currently sits at 57.6, experiences no meaningful change from last month. Expectations are down significantly from last month in Belgium, Turkey, Poland, and Hungary, and they are up significantly in just one country: Israel. Expectations remain significantly lower than their January 2020 level in eight countries: Turkey, Argentina, Poland, the U.S., Israel, Hungary, Brazil, and Russia.

Visit our interactive portal, Consolidated Economic Indicators for graphic comparisons and trended data pertaining to the Ipsos Global Consumer Confidence Index and sub-indices—and all the questions on which they are based.

These findings are based on data from Refinitiv/Ipsos’ Primary Consumer Sentiment Index (PCSI) collected in a monthly survey of consumers from 24 markets via Ipsos’ Global Advisor online survey platform. For this survey, Ipsos interviews a total of 17,500+ adults aged 18-74 in the United States of America, Canada, Israel, Turkey, South Africa; and aged 16-74 in all other markets each month. The monthly sample consists of 1,000+ individuals in each of Australia, Brazil, Canada, China (mainland), France, Germany, Italy, Japan, Spain, Great Britain, and the U.S., and 500+ individuals in each of Argentina, Belgium, Hungary, India, Israel, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden, and Turkey.

The author(s)

  • Nicolas Boyon Public Affairs, US
  • Neil Lloyd Senior Research Analyst, Public Affairs

Consumer & Shopper