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The impact of COVID-19 on how we eat
An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.
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Automotive purchase intention driven by COVID-19 social distancing concerns
New Ipsos Auto Global Study reveals U.S. and China pre COVID-19 vehicle intenders are more likely to buy after the pandemic.
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View of government’s job to contain COVID-19 falls in hard hit countries, rises in others
People in Japan, hard-hit countries of Spain, France are unhappy with government response.
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Ipsos Update - May 2020
This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.
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Evaluating and adapting your soon-to-launch pharma strategy
Covid-19 has greatly disrupted the channels of communication between healthcare professionals and pharma manufacturers, especially those preparing for a product launch.
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Signals #4: Understanding the coronavirus crisis
This fourth edition sees us bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.
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Future uncertainty: Why people don’t see a quick economic recovery from coronavirus
Consumer confidence and poll on economic outlook show doubts about recovery ahead.
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Many think it’s unlikely the economy will recover quickly once COVID-19 lockdown is over
Most negative about an economic recovery in hard-hit countries except China.
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The Reputation Council report 2020
In this report Council members tell us how they are responding to a changing and disruptive communications landscape. Our analysis reflects the latest global reputation management challenges including; sustainability as a corporative imperative; communications planning in a disruptive environment; data sources and integration to provide strategic reputation insights and key audiences in stakeholders and influencers.