With the outbreak of novel coronavirus (COVID-19), marketers and media planners are wrestling to understand how to navigate these turbulent waters.
Successful marketers during this crisis must think and act in an agile manner while taking advantage of data, predictive analytics while at the same time learning from the past by leveraging available benchmarks from historical economically challenged events. Challenging times can be defining moments. While full of risk they often present material opportunities for companies who recognise that, in a world that is growing by a billion-plus people every 10-or-so years, that these seemingly apocalyptic moments are, in the grand scheme of things, fleeting in historic and economic terms.
Discover the lessons learned from the 30+ years of marketplace norms and benchmarks across industries and globally Ipsos MMA has collected and the informed perspective from which we can make recommendations that can better educate brands to help them successfully work their way through these turbulent waters.