Innovative Approaches Centres of Expertise
Healthcare Innovation CoE | Data Science & Advanced analytics CoE
Multi-Source Data Solutions (MSDS) CoE | Social Intelligence Analytics CoE
Qualitative Observation & Activation CoE | Behavioural Science CoE
Healthcare innovation centre of expertise
Innovative approaches that deliver insights with impact
Ipsos’ Healthcare Innovation CoE works to foster a culture of innovation across Ipsos’ global Healthcare business.
Collaborating with our Healthcare colleagues worldwide and with Ipsos’ global experts in innovation, technology and science, we develop and implement research solutions that achieve deeper, more authentic insights into the unmet needs of patients and healthcare professionals. Ultimately, we draw on the best of Ipsos to turn innovation into actionable insight.
To learn more about innovation in healthcare research at Ipsos, and how it can benefit you, don’t hesitate to get in touch.
Learn more
- Innovation with Impact: An Ipsos Guide to Healthcare Market Research – Part 1: Making Research More Immersive
- Innovation with Impact: An Ipsos Guide to Healthcare Market Research – Part 2: Getting Closer to Your Customers
Contact: [email protected]
Data science & advanced analytics centre of expertise
In recent years, data science has become integral to all that our healthcare clients do, from asset development to healthcare delivery to patient understanding.
With budgetary pressures growing, there is a pressing need to provide maximum insight from primary market research, CRM data, real-world evidence and secondary data – to build predictive models, robust forecasting and precise targeting algorithms.
Ipsos’ Healthcare Data Science & Advanced Analytics CoE works with all Ipsos’ healthcare teams to deliver data science and advanced analytics, whilst ensuring that these approaches are embedded across our business.
Key healthcare solutions supported
Our large global team of statisticians and data scientists, all specialising in healthcare, bring years of industry experience and knowledge to our solutions. These include new generation performance optimisation programmes, segmentation and targeting programmes, pricing, channel optimisation, patient journey (patient flow), product and launch, and message platform optimisation.
Key methodologies supported
The team has a broad range of specialisations, including:
- Conjoint and other trade-off techniques
- Segmentation analysis and database tagging
- Pricing research techniques
- Driver analysis, including structural modelling and IBN
- Text analytics and social data analytics, including automatic adverse event reporting based on unstructured social data
- Interactive dashboard reporting in Tableau and other platforms
- Data integration and multi data source analytics
- Demand forecasting.
Recent thought leadership
Contact: [email protected]
Multi-source data solutions (MSDS) centre of expertise
The healthcare industry is undergoing the profound change of digitalisation. An ever-increasing volume of healthcare-related data have become available, powerful computer algorithms (AI) can deal with large quantities of data and data sources, and data management and data mining tools are being perfected.
As a result, data science is now accelerating new asset development, diagnostics, treatment, targeting of healthcare professionals, and communication. It is also aiding and guiding healthcare delivery systems and patient communication and support platforms.
For our clients, accessing data sources and building analytics capabilities to deal with the new challenges are paramount – alongside optimising primary research budgets and making the most out of real-world evidence and secondary data sources.
MSDS: Embracing the new reality of multi-source data
To achieve optimum insights, Ipsos draws on a combination of secondary data sources, real-world evidence, clients’ internal transactional and CRM data, social listening data, primary market research and Ipsos’ proprietary data sources.
MSDS is not a product, it’s a framework. It’s not a branded solution, but a way of thinking.
Our multi-source data offer
Ipsos utilises data integration and multi-source data approaches in the following areas:
- New generation performance optimisation programmes (brand performance tracking)
- Segmentation and targeting programs
- Patient journey
- Channel optimisation
- Forecasting
Recent thought leadership
Contact: [email protected]
Social intelligence analytics centre of expertise
The wealth of unstructured and unrequested data available today is a critical piece of any brand story. Social intelligence provides a level of authentic information we could only have dreamed of in the past, and we can’t afford to miss out on the insights we can unlock…
Insights delivered through SIA include:
- Unprompted views, mindsets, decision drivers, emotional characteristics and digital behaviours of healthcare stakeholders
- The dynamics of the wider therapeutic category online, how healthcare information is disseminated, and how it impacts decisions
- What organisations can do to harness this massive amount of information, sometimes referred to as ‘the world’s largest focus group’.
About Ipsos’ Healthcare SIA CoE
- We span two key Ipsos specialisms: the Healthcare Service Line and Ipsos’ Central SIA team. This means we’re ideally placed to offer unparalleled insights into authentic patient experiences and perceptions.
- We are able to integrate and pull data from Synthesio, an Ipsos company, which has been recognised as a leader in the AI-enabled consumer intelligence market.
Recent thought leadership
Contact: [email protected]; [email protected]
Qualitative observation & activation centre of expertise
In order to bring human understanding to business decision-making in healthcare, we must bring to life the individuals behind the data and the world in which they live and make decisions.
By forming strategic partnerships with our clients, Ipsos allows them to stand in the shoes of their customers and patients.
Who do we work with?
We work with all key stakeholders, including healthcare professionals, key opinion leaders, market access professionals, patients, caregivers and OTC consumers.
How do we do it?
- Expertise: We have over 30 industry-leading products within our vast qualitative toolbox, along with extensive therapy area knowledge and experience. We also integrate with quantitative research and other data sources.
- Engagement: We bring healthcare professionals and patients closer to clients’ teams through engaging and immersive experiences. We activate data for meaningful decision making.
- Effectiveness: We focus on what matters, bringing cost-effective and timely solutions to address your most critical business questions. Additionally, we offer access to, and seamless integration with, Ipsos’ broader healthcare expertise.
- Empathy: Our approach is to understand healthcare professionals and patients as human beings first, in order to access the emotional experience of healthcare.
Our offering includes
Behavioural science - Branding - Censydiam - Communications testing - Consumer link workshop - Digital - Ethnography/immersions - Ideation - KRISIS - Mobile/app life - Packaging evaluation - Pathfinder - Patient journey - Qual max diff - QualSpace - Semiotics - Usability - Communities - Concept development & testing - Curation - Consumer direct/dynamic exchange - Group dynamics - Insight cloud - Jobs to be done - Master minds - Neuro - People smarts - Product evaluation - Social intelligence - Strategic facilitation - Virtual reality - (Experiential) workshops
Recent thought leadership:
Contact: [email protected]
Behavioural science centre of expertise
Market research has always been informed by psychology, enabling us to identify ways to capture how people, think, feel and behave. While self-reporting is critical, people are not always the most reliable witnesses…
Behavioural science explores those aspects of behaviour that are less accessible via self-reporting. With dynamics in play such as the digitalisation of healthcare, the empowerment of patients and the spiralling costs of treatment, it has never been more important to understand the true motivations of doctors, patients and other healthcare stakeholders.
Behavioural science is now an invaluable component of Ipsos’ healthcare market research arsenal, uncovering new insights around communications, segmentations, product innovations and more.
Behavioural science applications in healthcare
- Preparing the research: identifying behavioural science constructs to optimise the quality of the results
- Recruitment & respondent profiling: using academic tools to profile the target population
- Research design: using behavioural science approaches that access the target audience’s mental processes
- Analysis frameworks: applying behavioural science theory to our analyses to capture biases, drivers & barriers
- Advisory services: drawing on behavioural science principles to deliver actionable recommendations.
Why Ipsos?
- Proven proprietary framework: Ipsos’ proprietary behavioural MAPPS framework offers a rigorous method for identifying the influences that are critical to effective diagnosis.
- Commercial understanding: our broad healthcare heritage and experience underpins our ability to deliver behavioural science approaches that generate insights with impact.
- Best-in-class approaches: we take the best elements from a range of applied psychology and market research disciplines and integrate them in a meaningful way.
- Holistic expertise: our behavioural science team has a mixture of academic and practitioner expertise, together with a commercial understanding of the healthcare market.
Recent thought leadership
Contact: [email protected]; [email protected]