Market sizing and forecasting in the medical device & diagnostic markets
Understanding the market potential for a product is an integral part of any business plan. Assessing market size, identifying existing and new competitors – as well other drivers/constraints on growth – will inform and guide a business development plan and forecast.
Our new White Paper, a collaboration between Ipsos’ Centres of Expertise in Medical Devices & Diagnostics and Advanced Analytics & Data Science, will provide an overview of the key factors to take into consideration when sizing and forecasting for a product in the MD&D market.
To discuss the paper or your own research needs in general, don’t hesitate to get in touch.
