High hopes: Tips for ensuring successful text analytics

Text analytics is now an established component of many market research programmes. However, as its popularity has increased, so have expectations of what it can deliver. Here, Fiona Moss provides five ground rules to follow to ensure more success in using text analytics tools.

High hopes: Tips for ensuring successful text analytics

The author(s)

  • Fiona Moss Ipsos Loyalty, UK
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The popularity of text analytics has grown exponentially. Now, far from being a niche analytics offering, it is an established component of many market research programmes, particularly when it comes to analysing the voice of the customer. As its popularity has increased, so too have expectations of what it can deliver. In an industry in constant development, there are inevitably some disappointments amid the success stories.

In this new whitepaper, Research Director Fiona Moss examines what can be done to ensure more success using text analytics and provides five rules to follow in order to get the most out of an increasingly powerful tool.

For further reading on Ipsos's work with text analytics, follow these links:

The author(s)

  • Fiona Moss Ipsos Loyalty, UK

Customer Experience