Voice of the Customer

Why organisations use Mystery Shopping, and its role within Customer Experience Measurement research

Doing the right thing by employees is doing the right thing by customers

On March 12, join Ipsos' Vishal Chawla as he explores how this evolution in CX will play out.

Join our free webinars on March 3 and 5.

On 20 November, the CX Council reconvenes to discuss one if the hottest topics in the industry, unstructured feedback.

Text analytics is now an established component of many market research programmes. However, as its popularity has increased, so have expectations of what it can deliver. Here, Fiona Moss provides five ground rules to follow to ensure more success in using text analytics tools.

Ipsos has combined the findings from existing and new research to explore the link between customer satisfaction at a particular service interaction and the customer’s relationship with that brand.

On August 9, Join us for a webinar during which we will discuss the three main questions you should ask when determining if you are maximizing the ROI of your VOC program.

In face of this fast-information-spreading world and fast development of different channels, insurance companies should make more effort to build distinctive brand image in a comprehensive way. To strengthen delivered brand image, insurance companies should pay more attention to the moment that customers interact with insurance companies.