Insights Hub

Global Opinion Polls

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Discover how Ipsos uses AI to deliver insights for clients

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Unlock Brand Success

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  • Consumers Publication

    New Brand-Building Direction for Insurance Industry

    In face of this fast-information-spreading world and fast development of different channels, insurance companies should make more effort to build distinctive brand image in a comprehensive way. To strengthen delivered brand image, insurance companies should pay more attention to the moment that customers interact with insurance companies.
  • Digital Publication

    Digital Content in MENA

    The MENA region has some of the highest internet penetration figures in the world and a proliferation of high end devices. In parallel, operators have invested heavily in fixed and mobile broadband services to be able to deliver high quality experiences to customers.
  • Digital Publication

    Bank 3.0: A Battlefield of Digital Finance in Taiwan

    Massive layoffs are happening around the world in the new era of Bank 3.0. Thanks to the internet and portable technology, people are able to get access to the financial services anytime and everywhere, and they no longer need to rely on the counter service and ATM machine of bank.
  • Holidays Publication

    Outbound Travel From Russia

    Overall number of outbound tourists in Russia decreased almost twice within past three years. But improvement in ecomical indicators gives hope to see revival of outbound tourism in 2017.
  • Human Resources Publication

    Leadership Connections 2017: HR Driving Business Transformation

    Is your organisation currently going through transformation? The answer from the clear majority of HR leaders we spoke to was an emphatic ‘yes’. And the few who said they weren’t currently in a period of actual transformation did feel they were evolving or changing in some way.
  • Consumers Publication

    An Efficient Alternative to Concept Optimisation

    In real life, who has time for two steps when you can do it in one?