Event marketing has been proved to be very effective by many enterprises, and Olympics in particular, as the world's most famous sports event, has unmatched marketing value either to sales or brand building and enhancement, as was proved by Yili, Lenovo, and Coca Cola during the 2008 Beijing Olympic Games.
Device agnostic is no longer the future of online research. It’s happening now. Marketers must adapt quickly or risk losing touch with their consumers.
Research into European millennials’ payments behaviour as part of our ongoing commitment to both inform and shape the discussion about the future of payment systems.
Australian companies expect their customers to do too much to resolve bad experiences. Customers four times more likely to stop doing business with a company after negative experience.
Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.
The referendum on the UK's membership of the European Union was a pivotal moment for the country. Whilst the uncertainty surrounding the UK's access to the single market has understandably dominated the discussions to date, this is an opportune time to reflect on the strength, depth and history of Britain's trade with the rest of the world and the many trade agreements that facilitate this trading.
Do your tracking studies feel more like juggernauts than nimble research vehicles? Are you drowning in data but still left with unanswered questions? Do you want efficient, joined-up insight from your different data sources, but don’t really know where to start?
In 2016, Black Friday falls on 25th November. Ipsos brings you on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.
In this edition we ask council members to describe the most important corporate traits required if an organisation is to stand a fair chance of recovering from a crisis; talk to members about whether they can credibly identify and measure the reputation risk their organisations face; examine the critical issue of cyber crime; and look into the use of social media among Council members.
