Marketing to the new generation of mothers in China has always been a hot spot of many FMCG and maternal-child brands. As a special group, these new mothers are mainly constituted of post-85s and post-90s growing up in the era of Internet. How do they apply the media? What are their considerations when making purchase decisions? How should a brand respond to these habits?
How do you create ads that break through and truly grab viewers’ attention? Columnist Peter Minnium discusses the key characteristics of ads that people are excited to see and share with their friends.
After gaining ground over the past two waves, the national economic assessment average remains unchanged this month, as 41% of global citizens describe the current economic situation in their country as “good”. Most notable change in the country-level ratings comes from Saudi Arabia (78%), who lost its leading position to India (84%). India becomes the top rated country in this assessment category for the first time since February 2016. Brazil (7%) retains the lowest score in this category, losing 5 points since last sounding.
As the number of text analytics tools have proliferated, the market has moved past early concerns about accuracy and now sits in a place where picking the right tool is more about ensuring the outputs will fit your needs. We outline below six key questions which may help.
Majority (54%) Indian won’t shop online if no discount were offered and if the product cost the same in the retail market, according to a study by Inshorts and Ipsos.
Businesses want to know how they can grow their brands. This is a simple question with complex answers, answers that start with people in real life – how they choose brands and, most importantly, how you can influence them to choose your brand more. Brands exist in a constantly changing world and, at the same time, human behaviour is undergoing a revolution – which makes it challenging to manage a brand. In the end, in order for brands to grow they need to attract more people, more easily and more often. Yet, how can you ensure that more people will buy your brand more often and more easily?
Currently, Brazil’s situation is hectic. And, this is not the first time that the country faces a difficult situation like this. Some could say this country is definitely condemned to live like in a rollercoaster. But, this time, it may be different. And it is our bet: the current political, economic and moral crisis can awake a new conscience and trigger a real transition.
2016 Edenred-Ipsos Barometer - Millennials are more enthusiastic and motivated, work in a more trusty and supportive environment and feel better managed and trained. However is it a generation effect or just the classic attitudes of new joiners on the job market? Actually ten years ago, under 30s were also more motivated than their elders.
