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Global Opinion Polls

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  • Economic Pulse Publication

    Brazil Pulse - Evaluation of Temer’s Administration Worsened Again - August 2016

    The country's direction indicators seem to point to a timid upward bias. On the other hand, Temer's administration evaluation has worsened.
    As Dilma’s trial by the Senate approaches*, the approval and disapproval indicators for both, acting president Michel Temer and Dilma Rousseff, remain stable in very negative levels.
    Consumer Confidence Index remains at 68 points and it stagnates after three months of small incremental increase. Perspectives for the next 6 months give small signs of possible improvement.
  • Millennials Publication

    Affluents Remain Loyal To Traditional TV Screen

    Affluents spend 68% of their time on watching TV channels on TV. Affluent Millennials spend less time on watching TV channels on TV 52%.
  • Trends & Prospective Publication

    ASEAN automotive: A huge potential

    As automotive manufacturers around the world continue to grapple with stagnating or declining sales in their traditional markets, a strong strategy for geographic diversification becomes increasingly urgent.
  • Device Agnostic Publication

    Device Agnostic

    A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
  • Overnight Services Publication

    Overnight Services

    Overnight testing of insights, ideas and concepts that delivers evaluation, optimisation and strategic alignment.
  • Preference Center

    Manage your communication preferences from Ipsos

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  • Advertising Publication

    Effective Communications Begin With the Brand

    We all remember great ads. But do we remember the company? This is the No. 1 aim for advertising, but, surprisingly, many marketers don’t achieve it. The reason is the brand is not front-and-center. Marketers must start with the brand in the earliest conception stage, and weave it throughout the storyline architecture at opportune points. There are several tried and true techniques to ensure success. This Point of View paper addresses those approaches— crucial to effective advertising.
  • Ipsos Update Publication

    Ipsos Update - August 2016

    This is the August edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.
  • Virtual Reality (VR) Publication

    Is VR The Auto Industry’s Sleeping Giant?

    The world’s leading companies are using virtual reality (VR) to a major advantage, and that will only increase in the future. Vehicle makers need to get onboard now!
  • Consumption Publication

    Indonesia’s aquaculture industry: Key sectors for future growth

    The main growth driver for Indonesia's fisheries is the fact that key commodities such as fish and shrimp continue to enjoy strong demand domestically and abroad respectively. The main domestic factor is the fact that the archipelago nation of more than 250 million people is a major consumer of fish. Fish consumption per capita was estimated at 33.76 kg / year in 2014. Thanks to wide coastline and warm tropical climate, Indonesia has become one of the top 4 nations in fishery production.
  • Food & Beverage Publication

    Vietnam’s Meat Market: Mind the Gap!

    As the world’s 14th most populated country, Vietnam and its 94 million people are increasing their livestock consumption as they experience higher income and population growth. Despite the relatively stable growing trend of livestock production over the past few years, meat output has not managed to keep up with the current consumption demand.
  • Economic Pulse Publication

    The Economic Pulse of the World - August 2016

    The national economic assessment average us up one point since last sounding, with four in ten (41%) global respondents describing the current economic situation in their country as “good”. The average is up across most regions of the world, with Latin America (29%, +4pts.) leading the pack, followed by North America (56%, +3 pts.), Europe (37%, + 2pts.) and Asia-Pacific (46%, +1 pt.). The only region in the red this month is the Middle East/Africa region (47%, - 2pts.), driven by losses in Saudi Arabia (87%, -2 pts.), Israel (48%, -2 pts.) and Turkey (40%, - 1pt.).