In this edition we ask council members to describe the most important corporate traits required if an organisation is to stand a fair chance of recovering from a crisis; talk to members about whether they can credibly identify and measure the reputation risk their organisations face; examine the critical issue of cyber crime; and look into the use of social media among Council members.
In October, the negative perceptions about the country’s direction continued to drop - but they are still at a high level. Confidence in the country will resume with economic recovery and the political & social stability.
How can brand campaigns leverage the interplay of attention, memory and emotion to influence people’s choices? We have always known that stories with the ability to stir our emotions get remembered. They also have the capacity to influence our behaviour. So emotion-based advertising can be highly effective, but to be truly effective it needs to be more than just a good story.
Ipsos released the 2016 Ipsos Affluent Asia survey results, Asia’s most comprehensive survey of the upscale affluent market covering 10 countries across the region.
Millennials are coming of age – their choices, their behaviours and their concerns are set to profoundly shape developments across every spectrum of business and commerce, and nowhere more so than in how they access their money.
Iran offers investors excellent opportunity for new growth in what must surely be one of the world's fastest growing emerging markets. However, Foreign Direct Investment initiatives are certain to be fraught with dangers and challenges.
The Diamond Producers Association recently released a new set of ads. They reintroduce the idea of diamonds to the relationships and aspirations of Millennials. This is a group for whom “forever” is a meaningless concept along with tradition, eternity and commitment. Their focus is the journey, not the destination.
Why the automated brain of text analytics still needs a human heart. While many tools or suppliers use generic frameworks or templates for text analytics, Ipsos believes that a customised approach is the best way to deliver insight.
