Insights Hub

Global Opinion Polls

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Discover how Ipsos uses AI to deliver insights for clients

Discover how Ipsos uses AI to deliver insights for clients

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Unlock Brand Success

Unlock Brand Success

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All content

  • Analytics Survey

    The Ipsos “New Way”

    The turnover of Ipsos has been flat for the past three years. Based on this disappointing fact, the management of Ipsos has launched a programme designed to foster a route to profitable growth.
  • Brands Publication

    Pisa VS Florence: the Two Ways to Make a Brand Attractive

    Both Florence and Pisa attract over one million visitors every year, but not at all for the same reasons.
  • Flair Publication

    Flair Brazil 2015 - Criticism and Progress

    Many marketing executives, advertisers and name brand and publicity managers have difficulty understanding the reality of Asia and Latin America. Either they have geographic and economic knowledge, or they have inherited a deformed image, as mirrored in literature and the cinema.
  • Flair Publication

    Flair Italy 2014 - A Country without Intermediaries

    Flair is in its fourth year. Our ambition again is to describe what has happened and form hypotheses on what might happen, seeking to read between the lines of our data and to discern what was not said in our interviews.
  • Economic Pulse Publication

    The Economic Pulse of the World - December 2014

    Overriding the positive trend noted in the previous Economic Pulse report, the last month of 2014 closed on the negative note with all three economic assessment indicators down since last month and down two points since October 2014..
  • Consumption Publication

    Hong Kong’s travel industry

    With outbound travel from Hong Kong and Macau expected to maintain stable growth, local travel agents able to cater to changing customer needs by providing unique and innovative packaged tours will be best positioned to lead the industry.