From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.
What disruptive trends will shape the healthcare landscape of the future? What will companies need to do to facilitate successful delivery of value and access?
This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.
In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.
The first edition of Flair in South Korea explores a nation that despite its distinct international identity, is relatively little-known and easy to stereotype. Our study of society, markets and people shows Koreans to be both independent and dependent: ‘customized and connected’.
Peter Luff, president of global queuing and footfall insights and analytics company Ipsos Retail Performance, explores the technology behind positive passenger experiences.
The Understanding liveability across Metropolitan and Regional Australia reports are drawn from the Ipsos Life in Australia project – the nation’s largest annual study of community values and liveability.
Whether at a store level or as part of your brand’s wider marketing strategy, mapping your customer’s journey is a key process to improving engagement and sales. The data obtained will assist with key questions, for example if customers can easily access all areas of the store, identifying the pain points and bottlenecks of a store’s layout, ensuring products and POS displays are in the best locations; are just some of the examples which need to be analyzed for a smooth purchasing journey.
