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Introducing to Brand Value Creator (BVC)

Introducing to Brand Value Creator (BVC)

Brand Value Creator (BVC) helps you understand how to grow brands and how people make choices.

30 January 2018

Watch Paul's story as he decides which chocolate to buy:

Watch Alice's story as he decides which laptop to buy for her first year at university:

[EVENT] Web Summit 2021
Join Ipsos experts at the Web Summit 2021.
14 October 2021
Our Hybrid World: Technology’s role in supporting a balanced lifestyle [Webinar recording]
Join us for a complimentary webinar as we share new insights from Ipsos’ U.S. syndicated online community addressing how consumers are navigating through a hybrid existence and the role brands can play in supporting evolving consumer needs now and in the future.
8 October 2021
Health

The Future of Pharmaceutical Pricing [Webinar recording]
Affordability, Evidence & Value Attribution
7 May 2021