Brand Value Creator (BVC) helps you understand how to grow brands and how people make choices.
Watch Paul's story as he decides which chocolate to buy:
Watch Alice's story as he decides which laptop to buy for her first year at university:
On November 20, join us for a complimentary webinar to learn how you can prepare plans addressing critical points through a proven approach to market foresight.
November 13 - The delivery of healthcare is becoming intrinsically connected to patient-generated data.
Differentiation is an increasingly important key to success for healthcare brands.
From November 4 to 7, Ipsos will be present at the Web Summit 2019, the biggest tech event in Europe for multiple sessions on data, AI and women in the tech sector.
October 28 - Ipsos is delighted to have three papers approved for presentation at the 63rd International Annual Meeting of the Human Factors and Ergonomics Society.