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Brand Value Creator

From Dashboards to Decisions: Introducing MyBVC AI
Brands Publication

From Dashboards to Decisions: How HI+AI Transforms Brand Tracking into Actionable Intelligence

Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.
Brand Health Tracking | Ipsos
Brands Survey

We empower brands to be more human

The Ipsos' Brand Health Tracking service line supports client decision making by capturing the dynamic context of people’s brand relationships and choices and offering true understanding of how to influence those relationships to power your brand journey. Our starting point is people, and we help brands to put this human insight front and centre.
trading up
Brands Publication

Trading Up

How has the pandemic impacted the positive momentum of premium brands?
US election | Joe Biden vs Donald Trump | Ipsos
Election Survey

Brand Biden vs Brand Trump

With the US election now only weeks away, we thought it would be illuminating to look at the presidential race through a different lens. We decided to take some of the measurement tools Ipsos uses to assess the performance of commercial brands – and to deploy them to “Brand Biden” and “Brand Trump”. 
Consumer in times of crisis | Revisiting brand-building during the COVID-19 pandemic | Ipsos | Brand Health Tracking
Brands Publication

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.
Introducing to Brand Value Creator (BVC)
Brand Value Creator Survey

Introducing to Brand Value Creator (BVC)

Brand Value Creator (BVC) helps you understand how to grow brands and how people make choices.