Ipsos Update – November 2025

In this edition: 

• From Pixels to People – We share an HI+AI roadmap for brands and demonstrate the tangible ROI of empathy.
• Campaign Effectiveness Ignited – We address two key advertising questions: how can I measure campaign success and where should I invest my budget?
• The Next Big Thing – We demonstrate how the EDGE method tackles three challenges of innovation and why combining Agentic AI with deep human listening is essential for innovation.
• Ipsos Health Service Report 2025 – The 7th edition continues to track people’s attitudes and perceptions on their healthcare system and asks what they think are biggest health challenges facing their country.
• What the Future: Indulgence – We explore the changing landscape of American indulgence, backed by exclusive data and expert insights.
• AXA Future Risks Report – The 12th edition measures and ranks levels of fear and vulnerability to 25 different life risks.
• What Worries the World – This month, crime & violence reaches a new high globally, while French pessimism continues to grow.
• Modern Masculinity – New research suggests that social media is now the dominant source of information about current events for younger Britons.

Also:

• Strive for More 2.0 was designed to give marketers a category-by-category playbook to course-correct portrayals and maximise outcomes.
• The latest edition of Food & You reveals the highest level of public confidence in food safety recorded since the start of the project.
• We show how leveraging empathy-driven marketing can foster genuine connections with consumers and power creative effectiveness and brand success.
• Lastly, we examine attitudes and perceptions to bullying in Malaysia