Meet us at the ESOMAR 2024 Congress: The Future of Insights at Mind | Myth | Machine
Ipsos is thrilled to be presenting at the 2024 ESOMAR conference in Greece!
Check out the program below
09th September | 2:40pm
Emotion-Inducing Fragrances
Harnessing the power of scent-evoked feelings
Mapping and measuring the emotional response in the fragrance experience, cross-cultural evidence from the United States and China
Speakers:
Manuel Garcia-Garcia, Ipsos, USA
Adriana Mora, Sol de Janeiro, USA
10th September | 9:00am
Mapping Billions of Synthetic Journeys
Creating a synthetic population for enhanced out-of-home audience performance.
Leveraging synthetic data to simulate the trips of more than 4M individuals in a virtual France to estimate the traffic in streets at a national level.
Speakers:
Jean-Noël Zeh, Ipsos, France
10th September | 2:50pm
Powerful Demographics
The session will review the latest best practice guidelines for AGE, GENDER, and WORKING STATUS, and unveil new research findings on DISABILITY, WEALTH, and EDUCATION. By highlighting current challenges and proposing practical solutions, this data-driven session aims to improve participant engagement and data quality across global studies.
Speakers:
Jon Puleston, Kantar, UK
Trixie Cartwright, Ipsos, UK
Leah McTiernan
Frank Buckler, SUPRA, Germany
10th September | 4:15pm
Empathy or Emptiness
Unravelling the impact of AI on human connection in qualitative research
We share our findings from an ambitious, self-funded research qualitative pilots conducted in the US, UK, and Japan. We embarked on this journey to explore the impact of AI on qualitative research, seeking to answer a fundamental question: Does AI foster greater empathy, or does it leave us feeling empty?
Speakers:
Ajay Bangia, Ipsos, Malaysia
Jim Legg, Ipsos, USA
Rollo McIntyre, Ipsos, UK
11th September | 10:10am
Semantic Frontiers
Unearthing Trends with AI and Knowledge Graphs
We collaborated to transform trends into clear, practical, and valuable business actions in the rapidly evolving food industry. The result was unparalleled insights by merging internal metadata with expansive social data, paving the way for the discovery of novel solutions.
Speakers:
Benjamin Bado, Puratos Group, Belgium
Benoit Hubert, Ipsos, France
Laurent Vuillon, University of Savoie Mont Blanc, France
11th September | 11:45am
Minds and machines
A Unique Opportunity for the Insights Industry
Using L'Oréal as an example of an advanced user of the new technology, we will show the breadth and depth of what can be done to leverage Generative AI for speed and innovation, and why it represents a unique opportunity to make the insights function shine across broader organisations.
Speakers:
Michel Guidi, Ipsos
Frank Brezout, L’Oréal, France
Nadezhda Obukhova, L’Oréal, France
We are also very proud to be one of the five finalists for the Best Paper Award 2024 with our paper, Empathy or Emptiness: Unravelling the Impact of AI on Human Connection in Qualitative Research, authored by Ajay Bangia (Ipsos in Malaysia), Jim Legg (Ipsos in USA), and Rollo McIntyre (Ipsos in UK)
