In this year’s Ipsos Education Monitor, we look at evolving attitudes towards social media and AI, the role universities play in shaping success, and expectations for the next generation.
Humans are natural storytellers. When we encounter something new and unsettling, our instinct is to reach into the past and pull out a narrative that makes it feel familiar. It is how we make sense of the world. It is also how we mislead ourselves.
New global research from Ipsos and IWSR in collaboration with AB InBev highlights how moderation, social connection and premium experiences are reshaping alcohol consumption—while the category remains resilient.
In an era where artificial intelligence (AI) and tech giants dominate discussions, the Cannes Lions 2026 International Festival of Creativity reveals a paradoxical truth: it is humanity, not technology, that emerges as the most powerful lever for brands, writes Arnaud Debia.
Are we ready for AI to take the wheel? Mike VanNieuwkuyk explores global consumer perceptions of AI in automobiles, self-driving car trust, and the 2026 Ipsos Global Mobility Report.
