Ipsos Update – March 2026

In this edition:

• Know the New America and Beyond – As political polarisation continues, polling indicates that Americans are becoming slightly more receptive to brands taking a stance.
• When Difference Doesn’t Mean Different – Cultural response bias is still entrenched in the way different markets respond to scale questions.
• Ipsos Love Life Satisfaction 2026 – Most people are happy with the love in their life and their romantic relationship, but are less satisfied with their sex lives.
• Impacts of Multinational Corporations – We discover distinctive negative connotations linked to companies of American origins.
• Misfits Stories – Research on how creative advertising experiences drive brand outcomes by embracing a “not fitting in” mindset.
• Our Life With AI – Research for Google finds people use AI to learn and understand new concepts – not just to be entertained.
• Generative AI and Audiences – Research for the BBC finds people value AI’s convenience but worry about over-reliance, authenticity, and trust.
• Spark to Inferno – Explore how Chinese biopharma innovation is reshaping the rules of engagement in global oncology.

Also:

• Esomar’s podcast, Talking Insights, welcomed Sandro Kaulartz, Ajay Bangia, April Jeffries, and Karin O’Neill to explore the EDGE Framework.
• From Great Resignation to Great Stagnation witnesses the phenomenon of ‘job hugging’ – holding onto your job even when it’s not the right fit.
• Our analysis shows that brands with excess equity grow, while those with a deficit shrink.
• Ipsos research shows that we are seeing a deeper structural shift in how Canadians assess security, institutions, and the future.