The Reputation Council report 2014

Building a long-term reputation in a short-term world.

The latest briefing from the ninth sitting of the Reputation Council brings together 141 senior communicators based in 22 different countries, with industry experts from Africa and the Middle East taking part for the first time.

This edition of the Reputation Council report focuses on the challenges involved in building a strong reputation in testing circumstances due to the growing complexity of business issues and a tidal wave of available information with static or shrinking resources.  We explore the benefits – and potential pitfalls – of adopting a “political model” of communications, discuss what Reputation Council members see as the barriers to and enablers of engagement with different stakeholder groups, and examine how a company’s country of origin shapes perceptions of its reputation.

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