To help our clients accelerate innovation and improve their innovation success rates.
How it works?
- Tests up to 100 insights or ideas and up to 5 concepts (10 in the U.S.)
- Identifies winners, provides guidance for making ideas and concepts stronger, and delivers Archetype Innovation Profiles
- Delivers results the morning after you submit your stimuli
Why our solution is unique?
- A device-agnostic approach that lets consumers choose which device to answer our surveys on
- Proven measures of success based on our Innovation Success Framework
- Built-in optimisation that makes ideas and concepts stronger and more likely to succeed.
Here’s what our clients have to say about our overnight testing approach:
The 24-hour turnaround really added something magical to the experience and we could see the quality of ideas being really elevated after the test results.
Even with several last minute changes, it fielded smoothly and we received reports even earlier than expected. We were able to get everything we needed. The results from the overnights were key in guiding what was discussed in the focus groups.
[EVENT] Viva Technology 2018
May 24-26 - Do not miss the RDV innovation & leaders of the year! Ipsos is an Accelerate partner of VIVA TECHNOLOGY. New uses, innovative technical solutions (neuroscience, virtual or augmented reality, artificial intelligence ...) make the business of market research even more exciting. Come and talk to our experts and discover how Ipsos takes up the challenge with its teams and partners!