Device Agnostic

A mobile first approach is not just the future – it is our reality.

Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021.

What are device-agnostic surveys? “Device-agnostic” implies that respondents can take in-browser surveys on any device they choose.

On May 9, join us at the Insights Association inaugural event to learn more about best practices for device agnostic research.

Welcome to the November edition of Ipsos Update, our monthly selection of research and thinking from Ipsos teams around the world.

A majority (69%) of parents are comfortable with content kids are exposed to on streamed video subscription services​​​​​​​.

Device agnostic is no longer the future of online research. It’s happening now. Marketers must adapt quickly or risk losing touch with their consumers.

A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).

Overnight testing of insights, ideas and concepts that delivers evaluation, optimisation and strategic alignment.