Device Agnostic


Mobile Survey Publication

Mobile first survey design

A mobile first approach is not just the future – it is our reality.
Device Agnostic Publication

Device Agnostic: What Marketers Need to Know

Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021.
Device Agnostic Publication

Device Agnostic Surveys a Necessary Evolution 2017

What are device-agnostic surveys? “Device-agnostic” implies that respondents can take in-browser surveys on any device they choose.

[EVENT] NEXT 2017

On May 9, join us at the Insights Association inaugural event to learn more about best practices for device agnostic research.
Ipsos Update Publication

Ipsos Update - November 2016

Welcome to the November edition of Ipsos Update, our monthly selection of research and thinking from Ipsos teams around the world.
Children Survey

American, British and Canadian Children Spend 72% of Their Daily Content-Watching Time on a Streaming Source

A majority (69%) of parents are comfortable with content kids are exposed to on streamed video subscription services​​​​​​​.
Device Agnostic Publication

Device Agnostic: Why You Need to Transform Now

Device agnostic is no longer the future of online research. It’s happening now. Marketers must adapt quickly or risk losing touch with their consumers.
Device Agnostic Publication

Device Agnostic

A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
Overnight Services Publication

Overnight Services

Overnight testing of insights, ideas and concepts that delivers evaluation, optimisation and strategic alignment.