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2019 China food and beverage packaging trend observation
From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.
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On the Move: Measurement for Out of Home Advertising
The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.
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Why we can’t live without digital media
It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
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79% of Voice Activated Speaker Owners Have an Amazon Echo
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Five steps to ensure your evidence and access strategy is fit for the future
Our latest paper provides step-by-step guidance to launch strategies that are nuanced enough to capture value across stakeholders, supported by the right evidence at the right time and fit for a variety of future scenarios.
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The role of the CEO in external communications
Communicators have to be selective about the frequency and nature of the top executive’s participation, balancing the benefits and risks of bringing a powerful voice into the conversation.
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Global perspectives on sector reputations
Which industries are facing the greatest reputation challenges at the moment?
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The spread of techlash
How can businesses respond to the reputational challenges of technological change – including privacy, data leaks, advertising practices, and AI and automation?