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Empathy: The new currency of Brand Connection
Isabelle Fortin shows how leveraging empathy-driven marketing can foster genuine connections with consumers and power creative effectiveness and brand success.
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Ipsos Update – October 2025
Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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September 2025: Global consumer confidence stable for third consecutive month
Still, the Expectations and Jobs sub-indices both decline, while the Investment sub-index shows an uptick according to the September 2025 Global Consumer Confidence Index from Ipsos
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Know the New America & Beyond: September 2025
A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.
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Synthetic Data: From Hype to Reality - A Guide to Responsible Adoption
Synthetic data, powered by AI, is transforming the market research industry. The question isn’t if, but when and how. Recognizing the potential, but also the possible pitfalls, of the issue, our clients asked us to provide Ipsos’ trusted perspective on the topic.
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Global Optimism Declines According to Ipsos Global Trends 9th Edition
Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.
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Brazil Auto: Thriving Amidst Challenges
Read our new POV on the Brazilian auto market. Between ethanol and EVs: a hybrid bridge, rising Chinese brands, and consumer-led choices.
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Volkswagen Group UK Redefines Customer Experience Measurement Through Ipsos and Medallia Collaboration
Ipsos, along with Medallia, Inc., has announced the next step in its partnership with Volkswagen Group UK, marking the next phase in VWG UK’s customer experience journey.
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Ipsos Strategy3 recognised as one of the World’s Best Management Consulting Firms 2025
Ipsos Strategy3 has been recognised for the fourth year in a row.