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February 2025: Consumer confidence stable following last month’s uptick
Sentiment is mixed in both Latin America and Europe.
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The factors driving anti-incumbent anger
In seven charts, Melissa Dunne look at how everything from inflation to nostalgia to DEI could lead to more leaders being ousted from office in the year ahead.
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Attitudes to love, romance and relationships
The Ipsos Love Life Satisfaction Survey brings together how satisfied people are with the love in their life, their sex lives and their relationship with their partner.
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November 2024: Consumer confidence declines globally for first time since March
Sentiment is largely up in Latin America, more mixed in the Middle East and Africa according to the Ipsos Global Consumer Confidence Index for November 2024
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Are they really that liberal and progressive? How the complexity of Gen Z challenges market understanding
Gen Z presents a complex and nuanced picture. While often perceived as uniformly liberal and progressive, Gen Z exhibits significant internal diversity, particularly across gender lines. We look at what this means for marketing approaches.
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Corporate reputation: ESG, polycrisis and polarisation
Companies are expected to play a larger societal role, moving beyond traditional Corporate Social Responsibility and embracing ESG principles. However, the rise of societal polarisation, fuelled by social media algorithms and echo chambers, creates complexities for businesses.
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Basic rights denied: Brazilians' concerns as a reflection of society
Retrospective analysis of Brazilian’s key concerns is increasingly important for understanding the context in which the public, private and non-governmental sectors operate. We outline the current top concerns facing the country.
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October 2024: Consumer confidence up in Asia and Latin America
Sentiment declines in Europe; the overall Ipsos Global Consumer Confidence Index remains flat
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September 2024: Consumer confidence largely up Latin American countries
In contrast, sentiment is more mixed in Europe
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Excitement for the 2024 Paris Games greater than for Tokyo; French enthusiasm lukewarm
Across 33 countries people see the event as having a positive unifying effect and inspiring future generations