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April 2025: Global consumer confidence down slightly for the second consecutive month
All four sub-indices show declines this month
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How Americans, Canadians and Mexicans feel about Trump’s trade war
In five charts, Melissa Dunne takes the temperature of people in America, and its neighbours to the north and south, as the U.S. President’s tariff threats heat up.
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March 2025: Consumer confidence down globally as three sub-indices decline significantly
Sentiment falls sharply among Latin American countries.
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Good profitability and cash flow generation despite slower growth in 2024
Ipsos announces its 2024 Annual Results.
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With the acquisition of Ipec, Ipsos strengthens its Public Affairs business and reinforces its position in Brazil
Acquisition announcement from Ipsos.
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February 2025: Consumer confidence stable following last month’s uptick
Sentiment is mixed in both Latin America and Europe.
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The factors driving anti-incumbent anger
In seven charts, Melissa Dunne look at how everything from inflation to nostalgia to DEI could lead to more leaders being ousted from office in the year ahead.
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Attitudes to love, romance and relationships
The Ipsos Love Life Satisfaction Survey brings together how satisfied people are with the love in their life, their sex lives and their relationship with their partner.
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November 2024: Consumer confidence declines globally for first time since March
Sentiment is largely up in Latin America, more mixed in the Middle East and Africa according to the Ipsos Global Consumer Confidence Index for November 2024
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Are they really that liberal and progressive? How the complexity of Gen Z challenges market understanding
Gen Z presents a complex and nuanced picture. While often perceived as uniformly liberal and progressive, Gen Z exhibits significant internal diversity, particularly across gender lines. We look at what this means for marketing approaches.