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Esports boom
Esports has exploded in popularity, especially among young males, attracting major sponsors like Orange and Michelin. Teams, often backed by venture capital and led by influencers, rely heavily on sponsorships for revenue. Women's esports are also growing, with support from brands like Aldi. France, with its large fanbase and government support, is poised to become a major esports hub, especially with Paris hosting the 2024 League of Legends World Championship.
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Fast fashion or second-hand luxury?
Second-hand luxury is booming in France, driven by affordability and sustainability. French consumers, particularly women, are embracing pre-owned luxury goods, making high-end items more accessible and appealing.
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Flair France 2023: The era of polycrisis?
The latest in our Ipsos Flair series shines a spotlight on France – a country, like many others, experiencing simultaneous and interdependent crises: geopolitical, economic, climate, refugees, social and identity-related.
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An introduction to Flair France 2023: The era of polycrisis?
In a world of crises, brands must prioritize empathy, security and social/environmental responsibility. Understanding evolving views of globalization and capitalizing on the trend towards national and local brands are key strategies for success, while empathy and understanding consumer behavior remain crucial as uncertainty persists.
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The secrets of happiness
Since 2010, Ipsos has been carrying out the Global Happiness survey, a worldwide study not just about how people feel, but also what makes them happy. This year, an average of three in four adults (73%) in the 32 countries surveyed say they are happy.
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Is "local" the new magic word?
Despite higher prices, organic food boomed during the Covid-19 pandemic, but by 2022 a 6% drop was observed as consumers demonstrated a stronger preference for local produce. What factors explain these changes in consumer behaviour?
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The 2022 advertising awards for the general public: pop & fun, magic, commitment
Since 1986, this unique prize has been awarded to films and outdoor communications that have made an impact and won over the French, based on 1,000 campaigns in 2022.
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New forms of mobility
At a time when the French government want to decarbonise industry by reducing emissions by 81% by 2050 compared to 2015, and when older motor vehicles will be soon banned from inner cities’ “low-emission zones”, the Ipsos Navigator survey reveals the gap between intentions and reality and highlights the obstacles that need to be overcome.
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An introduction to Flair Italy 2023: Catenaccio
Italy, like many major European nations, is overwhelmed by a polyphony of crises.