Search
-
KEYS: an Ipsos webinar series
Ipsos' KEYS webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.
-
Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
-
The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
-
Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
-
Corporate reputation: ESG, polycrisis and polarisation
Companies are expected to play a larger societal role, moving beyond traditional Corporate Social Responsibility and embracing ESG principles. However, the rise of societal polarisation, fuelled by social media algorithms and echo chambers, creates complexities for businesses.
-
Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
-
[WEBINAR] Cannes 2024: 6(0) Shades of Context for Brand Success
Join our exclusive webinar, 'Ipsos Cannes Trends Review 2024: 6(0) Shades of Cannes Context,' on October 1st
-
Meet us at the ESOMAR 2024 Congress: The Future of Insights at Mind | Myth | Machine
Ipsos at the 2024 ESOMAR Conference in Greece