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[Webinar] KEYS - The Year in Review
At the final KEYS broadcast of the year, we’ll be taking time out to think about what we learned from the story of 2024, and going on the lookout for clues as to what 2025 has in store.
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A general sentiment of being well protected, coupled with greater expectations regarding insurance coverage
New Ipsos survey conducted for BNP Paribas Cardif of 21,000 people in 21 countries on 3 continents (Europe, South America and Asia) to assess people's need for protection, analyse changes in behaviour and people's expectations regarding insurance.
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Beauty Unlimited
The beauty market in Indonesia is the fastest growing in Southeast Asia, fuelled by local brands, Korean beauty trends and a demand for halal and natural ingredients.
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Sustainability
Indonesians are increasingly concerned about climate change and its impact on their lives, recognising the intersectionality of environmental issues with poverty, health, and education. The country faces challenges from rising sea levels, extreme weather events, and pollution, impacting livelihoods and exacerbating inequalities.
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Tough times for food and beverage premium brands
National food brands are struggling due to inflation, losing market share to cheaper private labels. Consumers question their value proposition and transparency, while retailers have become more vocal. National brands need to justify their prices, rebuild trust, and communicate effectively to stay relevant. What lessons can be learned from winning brands?
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Esports boom
Esports has exploded in popularity, especially among young males, attracting major sponsors like Orange and Michelin. Teams, often backed by venture capital and led by influencers, rely heavily on sponsorships for revenue. Women's esports are also growing, with support from brands like Aldi. France, with its large fanbase and government support, is poised to become a major esports hub, especially with Paris hosting the 2024 League of Legends World Championship.
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Ipsos Encyclopedia - Behavioural Change
Understanding (a clearly specified) behaviour in context in order to develop interventions more likely to prove effective in changing that behaviour.
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Flair Italy 2024: A Divergent Country
Italy’s current society is marked by social fractures, restless passions, and frustration. Oscillating between dynamism and setbacks, radicalism and defensiveness, solidarity-driven impulses and egoistic cravings.