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The State of Britain
A speech given by Ben Page, CEO of Ipsos at Anthropy at the Eden Project, March 2025
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Ipsos Almanac 2025
Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.
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The people of Brazil: A new approach to understanding context, homes and the new Brazilian family
Brazil is experiencing significant demographic and social shifts, impacting family structures and household compositions. Recognising and adapting to these new realities is crucial for fostering genuine connections and avoiding outdated assumptions.
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Basic rights denied: Brazilians' concerns as a reflection of society
Retrospective analysis of Brazilian’s key concerns is increasingly important for understanding the context in which the public, private and non-governmental sectors operate. We outline the current top concerns facing the country.
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[Webinar] KEYS - The Perils of Perception: Facts vs Fiction?
In this month’s episode of KEYS, we’ll be reviewing the dynamics of today’s perils of perception, discussing what it tells us about our world and considering how businesses can best respond.
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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
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Ipsos Equalities Index 2024: More than a quarter of Gen Z men think efforts to promote equality have gone too far
The 2024 edition of the Ipsos Equalities Index finds 27% of Generation Z men across 29 countries think efforts to promote equality for all groups of people have gone too far.
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Ipsos Encyclopedia - Behavioural Change
Understanding (a clearly specified) behaviour in context in order to develop interventions more likely to prove effective in changing that behaviour.