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Why Brands Need Social Insight Beyond Mainstream Social Media
Social intelligence requires more data than mainstream social media sites; user generated data help brands get a complete, accurate picture of consumers.
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Brand purpose through the lens of personal values [Webinar recording]
In this complimentary webinar, we will share recent insights from Ipsos online communities and social intelligence addressing the relationship between personal values and brand perception.
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Moving beyond the start: How to maintain changed behaviours
Governments around the world are currently introducing measures to reduce the spread of COVID-19; these include closing schools and universities, cancelling events, restricting access to care homes and encouraging home working. More extreme measures can include quarantine for whole areas, requiring people to stay in their homes and not travel. The article was published on Research World.
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Ipsos Update - May 2020
This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.
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Flair Russia 2020 - In Search of Sustainability
In the second issue of Ipsos Flair Russia, Ipsos experts share their vision of how changing social attitudes about what is “good” and what is “bad” affects consumer behaviour.
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World Luxury Tracking: Re-alliance and Refoundation of Luxury Values
The World Luxury Tracking is Ipsos’s landmark study on the global Luxury market. Every Year, this monitor highlights the different trends within a key geographic zone and allows brands to better understand consumer expectations and local cultures. This latest wave covers 5 countries from “The Great East” which are of strategic importance in the new luxury economy worldwide: China, Hong Kong, South-Korea, Japan and Russia.
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Ipsos Update - November 2016
Welcome to the November edition of Ipsos Update, our monthly selection of research and thinking from Ipsos teams around the world.
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Indonesia's growing automotive aftermarket landscape
Indonesia’s developing used car market is gradually becoming more structured due to the greater availability of flexible financing terms, standardised and authorised dealership channels and better transparency of information.
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[EVENT] The Ad Guide – Financial Services
Despite the recent downturn, HK remains a major Financial Services hub.
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Moving Past the Tweak to Uncover the Optimal
The Quest for Optimal - Maximising consumer delight has always been a top priority for any product manufacturer, resulting in a critical need for ongoing innovation married with endless product modifications. Yet, while a priority, it continues to be increasingly difficult to steal share or truly differentiate oneself versus competition within an existing and/or niche category. Unfortunately, reactive versus proactive research has become more of the product testing norm, with endless rounds of formula ‘tweaking’ versus the prescriptive pursuit of a farther out, more differentiated optimal product.