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The future of healthcare segmentations
As the healthcare sector evolves at speed, pharma needs an improved framework to guide its marketing effort and answer the eternal business questions: who to target and how.
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The Morphing Store: bricks and mortar evolution in a convergent commerce world
What are the imperatives for survival and success of the physical store in a shifting commerce environment?
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Global consumer confidence continues to show stability
All three sub-indices are stable as sentiment remains muted among the world’s most advanced economies
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Environmental Sustainability: Who Cares?
A segmented landscape of engagement, challenges and opportunities
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From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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Shifting dimensions
This segmentation represents the ‘here & now’ within the current political and socio-economic context.
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Future of mobility
The future of mobility is constantly evolving, with new technologies wielding huge potential to further shift the way we travel. But how does this rapidly changing mobility landscape impact consumer behaviours? As we move towards a future that combines the three main mobility trends – autonomous driving, electrification and shared mobility – we explore the latest consumer thinking on these topics and what this means.