In this section, you will find Ipsos’ latest mobility research and insights from our series of experts, including white papers, polls, reports and webinars.
Driving Quality: Our findings confirm that quality and loyalty move together. The more satisfied a customer is with vehicle quality, the more a brand will enjoy a host of positive business outcomes.
Customer needs in times of crisis: COVID-19 has forced the automotive industry to immediately adapt. What can we learn by taking a closer look at how the industry has reacted so far to this challenging new global landscape?
Avoiding a road to nowhere: The push for electric vehicles and their impact on environmental pollution and slave & child labour.
The future of automobiles in Brazil: Changing consumer habits and new forms of mobility are radically changing the car industry in Brazil, this paper offers a viewpoint on where the market is headed.
Autonomous, electric and shared: This whitepaper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
Shared Mobility: The third in ›The Future of Mobility‹ series, this whitepaper on shared mobility looks at the rise and development of car-sharing and ride-sharing.
Electrification: Mobility is constantly changing. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.
How Mystery Shopping drives better automotive CX performance: What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
Driving mobility through autonomy in India: Is India ready for driverless cars? Buyers of passenger and commercial vehicles in India will soon be in position to benefit from major government incentives promoting EVs and Electric Autonomous Features.
On the Road to Driverless Cars: At a time when technology has the potential to change the way we travel, this whitepaper reveals global consumer attitudes towards the prospect of fully automated cars.
- Looking beyond automotive – emotional branding in other sectors - 10 November 2020
- The future of mobility - electrification, connectivity, and automated driving - 13 October 2020
- Auto purchase and usage behaviours - May 2020
- Autonomous World: How it will impact your industry - May 2018
- Consumer Perceptions on the Future of Automotive Mobility - April 2018
Polls and reports
- Despite pandemic, interest in battery electric vehicles growing in the U.S. and China (October 2020)
- China’s tech driven intelligent connected vehicles for the next decade - The car of the future is being redefined (July 2020)
- This summer, take care of yourself and others, both on and off the road - Responsible Driving Barometer survey (July 2020)
- Automotive purchase intention driven by COVID-19 social distancing concerns (Global poll - May 2020)
- Impact of coronavirus to new car purchase in China (March 2020)
- New analysis of the growing Chinese automotive aftermarket (Jan. 2020)
- Tracking the coronavirus effect on the automotive market (Car purchase impact study – April 2020)
- Our Solutions – Clinics and mobility labs
- Quality clinics for mobility insights